In The News

See how Basis Technologies is transforming the world of digital advertising.

In The News

Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?

It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs ...

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Celebrating Excellence in Digital Marketing and Advertising

"The editors of AdExchanger present the 2024 AdExchanger Awards, the only recognition program honoring the best of the best in ...

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Thought cutting the cord would free you from political ads? Not this election

“We’ve seen a massive shift in the way content is consumed, the way television is accessed,” says Jaime Vasil, VP ...

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Press Releases

Nearly All Marketers Use Generative AI Every Month; 70% Use It Weekly

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Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensive Cross-Channel Incremental Reach Measurement

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Basis Technologies Integrates with Ad Fontes Media and Cuebiq Group, LLC to Fortify Top Programmatic Advertising Status

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Black Friday and Cyber Monday are Not Critical for Majority of U.S. Holiday Shoppers

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Basis Technologies Improves Planning Capabilities for Advertisers Through AI-Powered Media Automation Platform

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